The Sawtooth Group is an advertising firm located in Red Bank, N.J., and was founded in 1988. The company specializes in brand-building and various advertising strategies, such as consumer products, digital and experiential marketing.
As of 2014, The Sawtooth Group employs approximately 82 people under the direction of founder and CEO Bill Schmermund and partners Jay Quilty and Kristi Bridges. The company's client list includes Pabst Blue Ribbon, McCormick & Company, Inc., Boys & Girls Clubs of America, The Hartz Mountain Corporation, Horizon NJ Health and Freixenet. The Sawtooth Group states that it focuses on learning everything about its clients, their products and their customers to create effective advertising strategies.