What is Salt Life?


Quick Answer

Salt Life is an American apparel and accessories company specializing in ocean-themed products. The company sells clothing for men, women and children, including sunglasses, footwear, hats, backpacks and decals.

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Full Answer

Salt Life was founded in Jacksonville Beach, Fla. in 2003. The company's goal is to be the one-stop shop for ocean enthusiasts and people who love sports and activities like surfing, diving and fishing. The "salt life" is portrayed as the lifestyle of the ocean lover, and the company aims to capture that niche market with specific product themes and designs that appeal to that demographic. Salt Life has an online store and one physical retail outlet in Jacksonville, Fla.

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