The principal role of a sales assistant is to sell goods and services to customers at retail or wholesale. Most sales assistants specialize in a particular industry, such as cosmetics, clothing and cars.
Sales assistants must be friendly and enjoy working among other people. Communication and interpersonal skills are essential for any person who aspires to be a sales assistant. Having a neat presentation is also necessary. Sales assistants can work in department stores, boutiques, grocery and outlet stores, among other places. They may also have additional roles depending on where a person works. For example, they may order new items and plan for the repair of damaged goods.