Some of the best ways to get people to subscribe to a free mailing list include making it easy for people to sign-up, giving subscribers value and offering them special incentives. Bloggers and website owners should show the number of subscribers once the list gains traction to gain trust.
Sign-up forms and links to the form should be included on blogs, websites, social media, in email signatures and other relevant locations to attract subscribers. This makes it easy for them to sign-up in the first place. The form should be brief and easy to fill, and included only where it is appropriate.
Mailing list owners should also offer immediate value to their subscribers to attract them. They should inform potential subscribers about the advantages of signing up to the mailing list, such as informative content, savings and deals.
Finally, offering special incentives for subscribers is a good way to build a mailing list. Mailing list owners can offer their subscribers freebies such as resources, content, coupons and other goodies that are not available directly on the blog or website. Website owners and bloggers should show authority by publicly showcasing the number of subscribers once the mailing list gains traction. This helps to gain the trust of potential subscribers.