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What is the role of a media sales executive?

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Quick Answer

Media sales executives maximize sales revenue by developing new leads, increase client portfolios, call potential advertisers, manage customer relationships and increase advertising profits for media outlets, according to TotalJobs.com. A media sales executive typically works for a newspaper, radio station, television station, website or a large media conglomerate.

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Full Answer

Anyone with an aptitude for sales can become a media sales executive. However, upper-level positions require a university degree in marketing or public relations. Knowing how to sell advertising is a must. The media industry changes rapidly, so keeping up with the latest advertising trends is necessary.

The U.S. Department of Labor states advertising sales agents earn a median annual salary of $46,290 as of 2012, which averages out to an hourly wage of $22.26. Commission-based pay is the norm for the advertising industry, meaning pay is based off a percentage of the sales brought to the company.

The employment outlook for advertising sales is projected to change very little or not at all from 2012 to 2022. This is because declines in print publications are forecast to be offset by increases in television and Internet sales and revenue. There were nearly 155,000 advertising sales agents in 2012, and that number is expected to drop by 1,000 before 2022.

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