A marketing manager oversees the marketing department. She plans and coordinates marketing activities, such as identifying potential customers, developing marketing campaigns and organizing focus groups. She is responsible for developing marketing plans that align with the business’ strategy.Continue Reading
A marketing manager faces challenges to outsmart competition each day. In order to win in marketing, she must research demographics, examine various trends and execute quickly. Failing at any one of these things means the company loses potential customers and revenue.
Advertisements online and on television are the product of hard work by a marketing manager and her team. After researching the market and identifying potential customers, commercials or advertisements are made using key marketing strategies to encourage potential customers to purchase the company's product. Some of these efforts focus on attracting new customers while others serve to retain their existing customer base.
The marketing approach differs for new customers and existing customers because company goals are different for each. Marketing campaigns with a focus on attracting new customers introduce potential customers to the company’s product. The marketing manager must use her experience and knowledge to help customers see that they need the product. Alternatively, campaigns that focus on retention serve to remind customers why the product is the best choice in the market.Learn more about Marketing & Sales
The primary role of marketing is to attract, retain and grow revenue from a company's targeted customers. In carrying out this role, marketing departments perform product and market research, prepare and package solutions, communicate brand value to the marketplace, and monitor ongoing customer relationships.Full Answer >
According to KnowThis.com, the role of marketing is to develop satisfying relationships that benefit both the customer and the organization. Marketing is also responsible for the majority of tasks that bring in revenue and profits to an organization.Full Answer >
A marketing philosophy is a foundational idea that becomes a part of all of the work that a marketing department accomplishes for a company or organization. In general terms, most marketing philosophies center around finding new customers to view their products and services, so a marketing department or firm aims toward that end.Full Answer >
A marketing executive is responsible for overseeing daily activities within the marketing department of a company. As a core part of the company's communication strategy, the marketing executive plans, develops and implements marketing campaigns to expand the client scope, enhance awareness about the company and promote services and products.Full Answer >