What Is the Role of a Marketing Assistant?


A marketing assistant supports the marketing manager in planning and executing marketing campaigns for a product, company or service. The marketing assistant will usually be involved at all levels of the marketing process.

Specific duties typically include:

  • Market research
  • Drafting press releases and other marketing copy
  • Increasing online traffic and interest
  • Organizing promotional events
  • Evaluating and analyzing a campaign's success
  • Liaising with clients

In addition to these key duties, a marketing assistant will also be expected to oversee photo shoots or attend trade fairs and exhibitions, as required by the marketing manager. In other words, they are flexible and responsive to the changing demands of this fast-paced industry.