What Is the Role of Communication in Business Organizations?

Communication in a business is pivotal for any organizational policy or program to succeed. Two-way communication, through channels such as meetings and print and electronic communications, builds an organizational culture that ensures the well-being of the organization, especially in developing successful teams.

Bottom-up communication comes from the employees and travels up to management. Employees voice their needs, values and opinions. Thus, companies can shape their policies to meet employee needs.

Top-down communication comes from the C-level executives and other senior leadership and travels down to the employees. Management makes employees aware of their accessibility and communicates support of employee-led programs and ideas.