The requests sent on Tell Subway are reviewed by Value Pay Services, which distributes them accordingly through the Subway franchisees or Subway entities. VPS is responsible for hosting the website and collecting the appropriate information, personal or non-personal.
VPS works with the Subway Customer Experience Program to maintain TellSubway.com. Tell Subway provides customers an opportunity to express their feedback after visiting a location; in turn, the customers receive free cookies. This information is then processed and transmitted to the Subway entity based on location. The data collected is used to maintain customer service throughout all Subway franchisees and entities worldwide.