As of February 2015, retailers similar to Bath and Body Works include The Body Shop and Origins. Both of these retailers have physical stores, catalogs and online purchases. The beauty department at Victoria's Secret is also similar in nature to Bath and Body Works.
The beauty department at Victoria's Secret sells makeup, perfumed lotion and body wash and fragrances. Often, consumers can get a discount for the Victoria's Secret lingerie or Pink store by purchasing beauty items. The store Origins focuses on skincare, while The Body Shop sells skincare items, lotions, scrubs, perfumes and makeup. The Body Shop also has a men's department.