Retail selling involves face-to-face communication between salespeople and customers in a retail business. Retail salespeople approach customers when they come in to a store, ask questions, listen to customer needs and make product or service recommendations. Selling is especially important in higher-end retail environments or in stores with complex solutions.
In simple retail selling transactions, sellers simply assist buyers in finding the right product to match a stated need. Effective retail sellers often find opportunities to suggest add-on sales of similar products or cross-sales of different products. Retail selling is closely related to customer service in that sellers often shift to service providers when handling customer complaints.