What Does a Retail Manager Do?


Quick Answer

A retail manager oversees the operation of a retail business. The manager's primary responsibilities center on managing employees and merchandising inventory. Employee management includes recruiting, selecting, training and motivating employees. Inventory responsibilities include in-store merchandising and loss prevention.

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Full Answer

Retail managers review employee applications and interview qualified applicants for positions. After hiring workers that match openings, the manager trains them on their jobs. The retail manager schedules workers each week to meet the coverage requirements of the business. Over time, the manager identifies gaps in performance and coaches employees for improvement in those areas of need. Another responsibility is to perform employee evaluations, in which areas of strength are reinforced and areas of low performance are addressed. Motivational tactics, including praise, bonuses and commissions are used to encourage employees to optimize productivity.

In many stores, the retail manager orders new products when inventory runs low. Other times, the manager oversees the receipt of merchandise and placement on the sales floor and in storage rooms. Managers ensure that visual displays and shelves are attractive and well-stocked to promote high levels of buying. Lost inventory is costly for retailers. Therefore, the manager is responsible to oversee systems, tools and processes that deter shoplifting, employee theft and errors that contribute to shrinkage.

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