What Does ReMax International Do?


Quick Answer

RE/MAX International is a real estate brokerage company that consists of franchised real estate offices that operate in locations around the world, as stated by RE/MAX. The company has franchisee-operated offices in more than 90 countries across the globe, totaling more than 7,000 individual offices in places such as the United States, Canada and Israel. The company is represented by a red, white and blue hot air balloon logo that metaphorically represents the concept of RE/MAX providing service that is above and beyond other real estate companies.

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Full Answer

Headquartered in Denver, Colorado, RE/MAX International is a publicly traded company that was founded in 1973. Though the company has international franchise locations, nearly three-quarters of its business revenue comes from real estate transactions in its home country, the United States, as reported by NASDAQ. Canada is the next-most lucrative market for RE/MAX International. RE/MAX International is the number one real estate business in both the United States and Canada based on total market share since 1999.

RE/MAX International's business model relies heavily on the franchise system. The company itself does not sell real estate but rather licenses its name to franchisees. It is the franchisees who are responsible for selling real estate. The company's headquarters in Denver is a corporate office and not a real estate office.

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