Panera Gift Cards can be registered on the company's website by hovering over the My Panera Profile and Rewards tab and clicking Join Now from the drop-down menu that appears. On the resulting page, website visitors can register their cards.
The Join Now page features an application page requiring customers to fill in their first and last names, email addresses, phone numbers and Panera Card numbers, along with the registration codes, which are printed to the right of the card numbers, explains Panera. Entering a birth date is optional, but the company does say they enjoy celebrating customers' birthdays by giving rewards.
Through registering their gift cards online, Panera Bread customers unlock deals and discounts in the company's bakery-cafes, and receive rewards and exclusive invites to Panera Bread events in their community.