To register a gift card, visit the Web page or use the phone number listed on the back of the card, and enter the necessary information. The exact process differs depending on the type of gift card, according to Visa.
Most companies, including Simon Shopping Centers, Starbucks and Wells Fargo allow consumers to register their gift cards online, states each website. Doing so allows shoppers to track gift card balances and purchases and provides a minimum level of fraud prevention. Most merchants do not require shoppers to register their cards before use, according to The Simon Group. Consumers who wish to register their cards can generally do so online or over the phone.