My Coke Rewards points are redeemable at MyCokeRewards.com. All users of the site have the ability to access a basic catalog and redeem points for the items listed in it, while those who have completed activities and accumulated a certain number of points gain access to additional catalogs.
My Coke Rewards is an incentives program implemented by Coca-Cola. Participants in the program find rewards codes under the caps of Coca-Cola beverages and on the packaging of Coca-Cola products. They enter these codes into their My Coke Rewards accounts in order to accrue points. Additional points are earned by completing activities such as surveys on the site. When enough points have been accumulated, they are exchanged for goods or services.