Points earned through the Choice Privileges rewards program can be redeemed for bookings at Choice hotels or for a variety of goods and gift certificates. They can also be exchanged for airline miles.
Choice Privileges points can be redeemed directly for hotel stays from a Choice Privileges account. Once logged in, the account holder can tick a box that displays the amount of points needed to stay at a hotel, then search for hotels by city and date. When the hotel search results come up, the nightly rate is replaced by the amount of points required to book. The process of reserving the room then proceeds as normal.
Points can be exchanged for airline miles with a number of airline rewards programs such as Southwest Rapid Rewards and United MileagePlus. It is also possible to exchange points for Amtrak Guest Rewards points. Gift card partners include Amazon, Best Buy, Walmart and The Home Depot as well as many major gasoline retailers. Points can also be exchanged for a donation to various charities. All of these redemption options are available by logging into Choice Privileges, although a valid account with the partner may be needed in advance for some of the points transfers.