Safety slogans remind employees, guests, visitors or other affected individuals of a particular safety issue or the importance of safety in general, according to Safeopedia. They are meant to remind those who see them about a potential hazard and what can be done to prevent or thwart it. Safety slogans are designed to improve safety in work areas or public spaces.
Because safety slogans are considered most effective when they are memorable, the best ones include repetition or play on words to make a point or drive an idea home, says Safeopedia. They also direct the reader to the specific issue at hand in a plain manner. Safety slogans may also use humor, rhyme or puns to make the slogan more memorable without taking away from the seriousness of the issue at hand.
One safety slogan from the 1980s that became a cultural catchphrase was created by the Partnership for a Drug-Free America: "This is your brain on drugs," reports Time. The slogan was accompanied by an image of egg on a hot frying pan and preceded by the explanation that the fresh egg was the viewer's brain and the hot frying pan represented drugs.
Another memorable safety slogan was trademarked by the U.S. Government, "If you see something, say something," as reported by the Department of Homeland Security. The slogan uses repetition and alliteration to motivate the public to remain vigilant against terrorist possibilities.