The main purpose of a product evaluation form is to assess whether a product is profitable or not. It allows the company to review the product's strengths and weaknesses so that it can make improvements.
Companies can conduct evaluation surveys before or after a product is launched. In the case of the former, the company gives the forms to a controlled group instead of existing customers. Product evaluation forms collected through surveys benefit companies by providing necessary information on how the public perceives their products. The forms may also give information on how the company's product performs compared to the competition. This information helps the company choose its marketing plan and overall business strategy.