To advertise effectively, the advertisement must target the right audience. For example, digital advertising is an excellent medium to reach young consumers, as most adults aged 18 and 34 own a computer, and 80 percent of young adults use social media.Continue Reading
Businesses that target a female customer base can turn to local magazines and newspapers, TV advertising and community outreach efforts to connect with their desired audience effectively. Female customers are drawn to magazines and newspapers, especially those that have columns focusing on style, fashion, family, home and household topics.
Choosing a medium to connect with the male population depends on the target age group. To reach young people aged 12 and 24, a business needs to use online advertising on popular video game websites, such as PlayStation or Xbox, because these young men spend most of their time playing video games and sports. TV advertising is more appropriate for males between 25 and 44; this demographic spends more time on the Internet and watching TV. The medium is also effective when reaching older men aged 44 and 64. While TV and search advertisements are the most effective way to reach this demographic, radio advertisements and ads on video games can be reliable ways to reach older men who also engage in leisurely activities.Learn more about Advertising