Commonly known as Primerica, Prime American Insurance was founded in February of 1977 by Arthur L. Williams in Duluth, Georgia. Prime American Insurance is a multi-tiered marketing company that provides various financial products in the United States, Puerto Rico and Canada.
Prime American Insurance sells term life insurance, mutual funds, long-term care insurance, auto insurance, managed accounts and annuities through a hybrid model of distribution, direct selling and franchising.
In 2010, Prime American Insurance began trading on the New York Stock Exchange as a newly independent corporation. As of 2015, Prime American Insurance is regarded as the largest independent financial marketing services organization in North America.