Q:

Is it possible to place a business ad in Pennysaver for free?

A:

Quick Answer

Commercial classified advertising must be paid for, but in some cases, such as the Central New York Penny-Saver, it is possible to place free non-commercial ads for items selling for less than $100. Online pennysavers often allow free business and commercial advertising, but physical pennysavers do not.

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Full Answer

Pennysavers generate revenue through traditional paid advertising and through paid classified ads. To find out specific rates for business advertising, contact the local publisher. Due to increased competition from online classified advertising and Craigslist, many established pennysavers have faced financial challenges.

The pennysaver name is a common-law trademark. The first person to publish a pennysaver in a community controls the name. As a result, pennysaver papers have appeared all over the United States offering local advertising. Often local newspapers print pennysavers as a service to their community.

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