Some popular Warner Brothers merchandise are goods related to the "Harry Potter" movie franchise, such as wands and mugs, golden egg replicas, chess sets, Hogwarts house scarves and time-turner replicas. Other popular products are items linked to the "Lord of the Rings" trilogy, such as figures and statues based on the movie characters, phone cases, t-shirts, drinkware and beddings.Continue Reading
Other popular movie franchises for which Warner Brothers sells merchandise are "Batman," "Superman," "Justice League," "The Polar Express" and "The Wizard of Oz." The company also sells products based on popular TV shows such as "The Big Bang Theory," "The Vampire Diaries" and "Veronica Mars."
Other popular merchandise are bags and backpacks, construction sets, calendars, jackets and sweatshirts, and footwear emblazoned with themes from Warner Brothers movies or television shows. Costume replicas, jewelry, mousepads, holiday ornaments, and board games and puzzles from the company also sell well.
As of 2011, consumers from around the world bought an estimated $7 billion worth of "Harry Potter" merchandise and memorabilia, with ongoing sales estimated to continue at $1 billion per year. Although the "Harry Potter" movies have ended, the brand continues to live and be profitable for Warner Brothers. The studio plans to convert Leavesden Studio in London, where the films were shot, into a tourist destination. Universal Studio's theme park ride in Orlando, Florida, "Harry Potter and the Forbidden Journey," is also a popular attraction. Overall revenue from TV and movie merchandise totaled more than $51 billion in 2013.Learn more about Corporations