The Lakeside Collection does a significant amount of promotional marketing using codes available on their website, Lakeside.com, as well as on Groupon and RetailMeNot.com. Promotional codes are available for shipping discounts, special sales and product discounts, but the codes are time sensitive and often change.
In addition to traditional promotional codes, Lakeside offers an affiliate program where participants can receive discounts and rewards for promoting Lakeside products through personal websites. Affiliates receive a 4 percent commission for sales to new customers and a 2 percent commission for sales to existing customers. Lakeside keeps a blog at highlighting seasonal sales, new products and decoration ideas.