Popular opinion of Addleshaw, Bird & Mitchell is negative as of 2015, and the Better Business Bureau in New York City has issued an F rating to the sweepstakes-related business, states the BBB. The BBB received 12 complaints about the company in three years, and the company responded once.
The Better Business Bureau considers 13 factors when it rates a business on a scale of A+ to F, as it explains. Its reasons for issuing an F rating to Addleshaw, Bird and Mitchell include the company's failure to respond to consumer complaints, problems with its advertising, and its failure to reveal its owners, business location and service offerings. In October 2013, mail sent to the business via the U.S. Postal Service was returned marked undeliverable as addressed, and the BBB has posted an alert to that effect on the bureau website.