What Are Some of the Popular Name Brands That Sears Carries?


Quick Answer

Sears stores carry many brands, but the store is synonymous with Kenmore, Craftsman and Diehard for tools and appliances. Sears offers clothing brands including Joe Boxer, Jaclyn Smith and The Country Living Home Collection.

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Richard Sears created the first Sears store in 1886 when he sold a batch of watches to supplement his income. In 1913, the company launched Kenmore, a brand that still exists as of 2015. Since 1913, Sears has created many retail locations and has bought, sold and created many other well-known brands, including Craftsman, Allstate, Discover and Coldwell-Banker. In 2005, Sears and Kmart merged to create Sears Holdings Company.

Celebrity endorsements help Sears maintain its reputation and carry on its rich history. Jaclyn Smith created a clothing line for the store. Ty Pennington, of TV's "Extreme Makeover: Home Edition," partnered with Sears to advertise, develop products and support the company's community outreach. The company works with the National Military Family Association to maintain Operation Purple, a camp program for children of deployed military members. Sears also committed nearly $1 million to support Gulf Coast residents after Hurricane Katrina.

The official company name, which dates back to 1893, is Sears, Roebuck and Co. "Sears" is the company logo. Sears also provides home services, such as installation and service repair calls.

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