Political consultants support and advance political candidates, groups and special interests through strategic planning, coordinating the responsibilities of staff members and arranging events to publicize the candidate or group. Consultants may participate in general oversight or specialize in one area.
Political consultants promote the ideas of the candidate or group through press releases, fundraising activities and social events. A consultant may focus on a particular service, such as survey research, media relations or direct mail contact. According to Campaigns and Elections Magazine, there are more than 56 categories of political professionals who employ political consultants. In addition, corporations and public entities employ consultants to influence legislation and policies.