Where Is the Best Place to Publish an Electronic Book and Get Lots of Readers?


Quick Answer

Amazon is the world's largest electronic book (e-book) retailer, holding between 60 and 70 percent of the market share in the United States, making it the best place to publish an e-book and gain readers. The larger the market, the more likely readers will find and purchase an e-book.

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Full Answer

The three ways authors and publishers publish e-books is through Amazon, Barnes & Noble and Apple's iBookstore. Barnes & Noble holds roughly 15 to 25 percent of the e-book market and the iBookstore holds between 10 and 20 percent of the market share.

One of the best parts of self-publishing is the royalties the author keeps. Amazon offers authors 70 percent royalties on books priced between $2.99 and $9.99 and Barnes & noble offers 65 percent of the royalties on the same price point. The Apple iBookstore gives authors and publishers 70 percent royalties, but the books must be published on a Mac computer.

After publishing their books, many authors must use marketing to help them sell. The top marketing techniques include creating a sales page, finding reviewers and creating an email list. Sites like Facebook and Goodreads can be invaluable tools to help authors get their names into the world and help attract interest in their books.

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