Q:

How do you place a classified ad?

A:

Quick Answer

Although the process varies slightly, most publications have simple online forms for placing classified ads. Simply fill out the form, enter your payment information, and then submit it; your classified ad should then run in the paper or magazine.

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Full Answer

Many publications also allow people to submit classified ads over the phone or in person. Contact the publication you want to advertise in, or look at its website for details. Classified ads need to be paid for upfront in most cases, so have your payment ready when you place the ad.

To write a classified ad, first determine the right publication. Specialty items may do well in targeted publications, while popular items do well in newspapers or other general circulation publications. Next, choose the right category. Most publications sort ads into broad categories, including job listings, real estate, legal notices and livestock. Publications usually provide a listing of categories in the application for the ad.

Next, determine the most pertinent information, and write a short sales pitch. Focus on benefits and selling points, but do not misrepresent the item you are selling. If the publication you are advertising in allows headlines, write a short catchy headline that outlines benefits or asks about common problems, then use the body of the ad to fill in details. Looking at other ads may help you decide what information needs to be included.

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