As of May 2015, the Southern California publication PennySaver has closed its operation and ceased production of its classifieds ads, meaning that it no longer accepts new ads from customers. The company's website only offers users the ability to join an email alert list in the event that the company reopens and begins accepting new ads.
The PennySaver was a classifieds publication that began circulating free copies of its issues through a direct mail service in various regions of Southern California, including Los Angeles County and Orange County, beginning in 1962. Customer could post ads in the publication by contacting its sales department and specifying the type of ad they wished to place, such as promoting a service or listing an item for sale. Depending on the nature of the ad, the customer could choose from several different listing categories.
Customers could also specify the body of the text to appear in the ad, with options to include a title for the ad as well as any associated dollar amount, such as the sale price of an item or the amount to pay for a job. The customer needed to pay for the ad before it appeared in print, and each ad only appeared in a single issue of the publication.