The line of Piggly Wiggly grocery stores includes a chain of privately owned supermarkets operating in nearly 20 states, primarily located in the southern United States. Nearly 600 Piggly Wiggly supermarkets currently exist in the United States, say spokespeople for the company. Although Piggly Wiggly has its own name, it belongs to the larger group of C&S Wholesale Grocers, Inc. — an entity that ranks among the largest private companies in the United States, according to Forbes.
Piggly Wiggly grocery began operating in 1916. The first store, established in Memphis, Tennessee, proved popular and successful.
Piggly Wiggly boasts several novel ideas and trends in the grocery industry, say company spokespeople. It became the first to let grocery shoppers enjoy a self-serving experience instead of having store employees do the shopping for them. Customers in Piggly Wiggly stores, as opposed to competitors, shopped for their own products, ultimately saving time. Piggly Wiggly also became the first grocer to have employees dress in a standard uniform for hygiene. It also championed the use of refrigeration and machinery to keep foods cold and, in turn, extend their lifespans.
Piggly Wiggly belongs to a mid-tier line of grocery chains: its products cater to geographical demographics, primarily serving people in rural areas. The chain focuses on affordability and mass production rather than superior quality.