What Is Persuasive Advertising?

Persuasive advertising is the use of media to move an audience to take action. Advertising professionals pay for space or time in a medium to deliver messages to buy or use their service or product.

The Business Dictionary defines persuasive advertising as a kind of promotion that influences a person to buy a product or service. Once the exclusive domain of print, television and radio, persuasive advertising expanded to include the Internet, social media and mobile devices.

Persuasive advertising appeals to consumers' emotions, logic or trust. Advertisers persuade buyers by using tools like commercials, email ads and Web popups to present their products or services as the leader in its field. Also, presenting how the product meets a specified need is another persuasive tactic.