To explain why a job applicant chose a specific company to apply for, mention specific things admired about the company and how it fits the applicant's career path. This shows the applicant cared enough to research the company.
Find unique information about the company. Don't just take a piece of information from the first page of the company website or an advertisement.
- For example, mention being impressed by the company's ISO certification and express interest in building a career at a company with that kind of dedication to quality
- Another example would be mentioning the company's reputation for social corporate responsibility, and then expressing a desire to be affiliated with a company with such positive business ethics.
- A third approach would be to discuss specific products or services the company offers, and how working with those fits into a desired career path.