As of May 2015, the Red Robin Royalty program gives members a free item after making nine qualifying purchases, according to Red Robin. Members are also awarded a free birthday burger and have the chance to receive tailored surprise rewards at any time.
At the time of registration, Red Robin Royalty members have the option to select a card or set up a cardless account, Red Robin states. During a specified five-week period, the program gives members an opportunity to earn a $20 credit by making five separate visits. The credit is applied at the sixth visit, which must occur within 60 days of receiving the reward. For cardholders, the five-week period begins as soon as the card is activated, while cardless members have to complete the requirements within five weeks of enrolling.
At all times, members can gain a free 10th item by ordering a full-sized entree, salad or burger, Red Robin explains. Kids’ meal purchases don’t qualify, but every qualifying item in an order counts as a credit, allowing members to claim the 10th item in the same visit when applicable. The birthday program lets members choose one of 24 gourmet burgers at any time during their birthday months. The Surprise and Delight Rewards program generates limited time offers tailored to each member, based on past purchases and preferences. Members typically receive these offers by email, and they each have individual time, redemption and qualification terms.