People use direct marketing lists in businesses to refine information used to target specific customers through a variety of channels, including mail, email, phone and in-person presentations. Direct marketing lists include options for applying tailored filters to help a business contact huge numbers of targets with varying interests.
Some examples of businesses that may employ this marketing technique include retailers, credit card companies, media and technology companies. Direct marketing lists are tailored to convey specific messages with the hope that the potential customers feel special and act on the information provided.
People may also use direct marketing lists to evaluate success by tracking how many customers respond in favor or against the products for sale. For most businesses, a direct mailing list is part of a larger customer relationship management system that maintains a database of all client details, including how often they purchase products and some of their reviews.