The first step to opening a nail salon is to come up with a business plan. Next, secure financing and pick out a location for your business. Purchase equipment and supplies, hire staff, and finally advertise your business.
- Write a business plan
Create a solid business plan to show to investors and loan officers. Apply for the necessary permits and licenses. Meet with investors to secure the financing you need for your business.
- Choose a location
Pick out a location with high traffic where your target market is likely to visit. Ensure that the space is large enough to accommodate storage, a work area and a waiting area.
- Buy equipment and supplies
Purchase essential equipment such as magnifiers, dryers, chairs, worktables and work lamps. Ensure that you have sufficient supplies to start, including artificial nails, adhesives and polishes. Do research on products which appeal to your clients, and offer them for sale at your salon.
- Decorate your salon
Create a comfortable, warm and inviting decor at your chosen location. Make sure that your decor appeals to your targeted clients.
- Hire staff
Hire professional and certified staff to do nails. Start with a small number of employees, and hire more as demand for your services increases.
- Advertise your business
Take out ads in the local paper, hang banners, and hand out fliers. Incorporate social media in your overall marketing campaign to reach a wider audience. Offer discounts on the first day or two to attract prospective clients.