To open a clothing store, study the local market to gauge consumer needs and preferences, choose an accessible and desirable location, network with clothing designers and wholesalers, and schedule a fashion show to launch the store. You can open the store as a small retail outlet and expand as the business grows.
Before opening a clothing store, visit local clothing stores and check how busy they are, the clothes they sell and their marketing strategies. Conduct research to find out and capitalize on any unmet needs in the market. Choose a desirable location for the store, preferably downtown in a large area or a main street in a small town. Ensure that the store is in an area with potential growth, meets space and parking needs, and is surrounded by businesses that sell related products.
Find different clothing lines that appeal to the local market and network with their designers. When opening the store, organize a fashion show to showcase the products on offer. Inform the local press of the event and serve refreshments to attendees. Consider hiring one part-time and one full-time employee for every 1,000 square feet the store covers. Use mass media to inform customers of your presence and to drive traffic to the store.