What Is a New Company Introduction Letter?

A new company introduction letter is used to introduce a person's business to a prospective client. The letter can be sent via email or through the postal service, which adds a more personal touch.

Any successful company should always be on the lookout for new clients, prospects or customers. An introduction letter is a good way to engage the interest of the clients and give them some details about the company.

There are a few things that one should keep in mind when writing a successful company introduction letter:

  • Start the letter strong. The first sentence should grab the interest of the person reading the letter and give them the desire to read more.
  • Near the beginning of the letter, make an introduction. If applicable, the writer of the letter should reference how he or she knows the recipient of the letter.
  • The body of the letter should concisely explain what benefit the company will bring to the person reading the letter. Keep the letter short and to the point, but be sure to make a clear point to ensure the reader is not confused as to the purpose of the letter.
  • Proofread and make any edits necessary. It may be helpful to have another person read over the letter to catch any mistakes. Prior to sending the letter, be sure to sign it, adding contact information such as a phone number or email address.