The negative effects of advertising on teenagers include increased cigarette and alcohol use, obesity, poor nutrition and eating disorders, according to Pediatrics, the official journal of the American Academy of Pediatrics. Prescription drug advertisements also encourage adolescents and children to believe that drugs are the cure for all their problems.Continue Reading
Exposure to tobacco advertising is a bigger risk factor for tobacco use amongst adolescents than having friends or family who smoke, Pediatrics notes. Tobacco advertisements also undermine strong parental efforts to discourage teen smoking. Approximately one-third of adolescent smoking is attributable to tobacco advertisement. Evidence demonstrates that tobacco companies specifically target adolescents. Research has also found that exposure to alcohol advertisement is a direct cause of increased adolescent drinking.
Poor nutrition, obesity and eating disorders amongst adolescents have also been linked to advertisement, explains Pediatrics. Approximately 50 percent of television advertisements viewed by teenagers are for food. Of these, less than 3 percent are for healthy food. Television advertisement is loaded with commercials for sugary cereals and high-calorie snacks. These advertisements are linked to teen obesity.
Anorexia amongst adolescent girls has also been linked to advertising. The majority of models appearing in advertisements are unusually thin. Adolescent girls often try to emulate these models, which is unrealistic for most girls. The result is often an eating disorder.Learn more about Advertising
Persuasive advertising is the use of media to move an audience to take action. Advertising professionals pay for space or time in a medium to deliver messages to buy or use their service or product.Full Answer >
The disadvantages of advertising vary depending on the form of advertising used, but can include ineffective use of advertising images, difficulty qualifying return investment numbers, difficulty choosing the most appropriate channel for advertising, audiences declining on television advertising, high CPM costs and the use of DVRs leading to fewer people viewing commercials. When companies invest in advertising, they need to look at both the advantages and the disadvantages involved in each format to choose the most appropriate advertising channels for success.Full Answer >
Some of the negative effects of using the Internet include potential theft of personal information, social isolation, age-inappropriate content, spamming, and the spread of viruses and malware. The Internet has also led to lack of creativity and violation of copyrights.Full Answer >
Some of the positive effects of the Internet on society include the wider availability of information and the ease of accessing knowledge, while the negative effects include the availability of illegal information and the increased risk of identity theft. The Internet has many advantages and disadvantages and, when used appropriately, is very beneficial.Full Answer >