What Do You Need to Become a Hot Wheels Dealer?


Quick Answer

The requirements to participate in the Mattel Partners program to become a Hot Wheels dealer include submitting an application through MattelPartners.com to verify the ownership of a legal physical retail storefront and an exclusive warehouse on commercial property, and placing a minimum initial and recurring order, as of 2015. Web retailers may also participate in the program with proof of compliance with additional guidelines on site functionality.

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Full Answer

The Mattel Partners program allows qualifying retailers to sell Hot Wheels products by purchasing them wholesale directly from the manufacturer, which also provides access to the full product line and other special benefits and promotional materials. Mattel requires retailers to submit an electronic application to verify a variety of information about the company, starting with proof of legitimate intent to sell products in accordance with federal laws. Mattel also offers additional requirements for retail environments, preferring businesses maintain a physical location through which it sells products within a proper commercial zone.

The company also needs to have its own warehouse space, also on commercial property, that is not part of a storage structure or a shared space with another business. Additionally, it also needs to supply a resale certificate and a tax identification number and make an initial purchase order of a minimum dollar amount. Online retailers need to meet the same purchase and warehouse requirements in addition to having an active website that clearly displays pictures and prices for items and accepts payments from at least one major credit card through a third-party service.

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