The newest Zales commercial features the song "I've Got You Covered" by Sugar & the Hi-Lows. As of March 2014, this Valentine's Day ad is the newest commercial that the company has released.
Zale's 2014 Valentine's Day TV advertisement is only 17 seconds long and features two lines from the song: "I've got you covered. So go ahead and sleep tonight." The commercial shows a woman getting ready to go out. Then, her husband, also dressed for the night, comes from behind her and puts a beautiful diamond necklace around her neck. The scene ends as the woman is pleasantly surprised and smiles with delight.