There are several factors that should be considered when choosing a name for a new business; these include how it will appeal to the intended clients and how it will look on the logo, on the web and on social media. Once budding entrepreneurs have decided on a name, among the most important steps they should take next in picking a business name is to register it properly, according to the U.S. Small Business Administration.
The following shows one method of naming a new business.
- Choose a name
- Check for trademarks
- Check if the name is web-ready
- Register and protect the name
When choosing a name for a business, the most important point to remember is that the name should reinforce the key nature of the business, according to the Entrepreneur. The name should not be too long or confusing, but should appeal to the intended clients.
Check the intended business name using the trademark search tool on the U.S. Patent and Trademark Office website to make sure that the name does not infringe on a trademarked name. This shows if a similar business name exists.
Check to see if the name is unique and still available on the internet by using the free tool on the WHOIS website. If the name is still available, claim the URL, and create its social media identity.
Register the business with the state and then apply for trademark protection for the name, as well as the business seal and logo.