Skywriting costs vary widely depending on the company used and the state where the skywriting is taking place. According to FlySigns.com, rates start on the low end at around $1,500 per writing. Depending on the amount of writing a person wants done, rates can run into tens of thousands of dollars.
Skywriting is a form of aerial advertising and entertainment used by businesses and individuals. A pilot flies a plane that emits environmentally friendly smoke, which is then formed into letters, sentences or images that can be seen for miles. Skywriting services are available in most states and are often used by large corporate brands to promote various high profile events and products. Aerial advertising can target a wider audience at one time than traditional media. According to AirSign Aerial Advertising, just one flight can cover an entire city. Skywriting is also used by individuals for events such as birthdays, graduations and weddings proposals.
FlySigns.com acknowledges that there are only between three and five active skywriters and sky aircraft working in the United States. This claim is further supported by an article in Bloomberg BusinessWeek by Eric Spitznagel, which profiles a married couple who has been working in the skywriting industry for many years. According to Spitznagel, several companies advertise skywriting, but most of them are brokers. When those companies get a call for a job, they call one of the few skywriters available to perform the job.