In 2010, the average annual hospital advertising budget was $883,000, according to an article in The Salt Lake Tribune. The larger hospitals averaged higher spending, with those having more than 400 hospital beds spending approximately $2.18 billion on advertising, collectively.
Health care advertising costs averaged approximately $1.29 billion in 2013, according to EMarketer.com. In 2014, health care advertising costs averaged approximately $1.41 billion, showing an increase in spending throughout the United States.
EMarketer.com estimates health care advertising to cost approximately $2.22 billion dollars by 2018. This is based on increased spending for Internet advertising and a "direct to consumer" approach to reaching current and future patients.