How Much Money Do Health Care Companies Spend on Advertising Per Year?

How Much Money Do Health Care Companies Spend on Advertising Per Year?

How Much Money Do Health Care Companies Spend on Advertising Per Year?

In 2010, the average annual hospital advertising budget was $883,000, according to an article in The Salt Lake Tribune. The larger hospitals averaged higher spending, with those having more than 400 hospital beds spending approximately $2.18 billion on advertising, collectively.

Health care advertising costs averaged approximately $1.29 billion in 2013, according to EMarketer.com. In 2014, health care advertising costs averaged approximately $1.41 billion, showing an increase in spending throughout the United States.

EMarketer.com estimates health care advertising to cost approximately $2.22 billion dollars by 2018. This is based on increased spending for Internet advertising and a "direct to consumer" approach to reaching current and future patients.