In 2013, Coca-Cola spent $3.3 billion on advertising. This represents more than 80 percent of the more than $4 billion the company spent on marketing in general.
Coca-Cola's yearly advertising spending has steadily increased over the last 15 years. Spending jumped from $1.7 billion in 2000 to $2.5 billion in 2005 and $2.9 billion in 2010. Coca-Cola is expected to increase its advertising budget by another $1 billion by 2016.
Procter & Gamble spent the most money on advertising in 2013, as reported by Business Insider. The company reportedly spent just under $5 billion, with television advertisements taking up the largest percentage at $1.9 billion.