According to all images featured on the official Mr. Clean website, the iconic mascot is white, not black. Mr. Clean was first introduced by consumer goods company Proctor & Gamble in 1957.
The initial image of Mr. Clean was conceived by Richard Black of Dayton, Ohio, who designed him as a muscular, bald man with a passion for cleaning. Thomas Scott Cadden of Skokie, Illinois, devised the accompanying jingle, which later became the longest running television jingle in history, according to the official Mr. Clean website. Proctor & Gamble introduced the first Mr. Clean all-purpose cleaning solution in 1958, and within six months, it became the top-selling cleaning product in the United States.