How Is Merchandising Arranged With Driveline Retail?


Quick Answer

A current or prospective customer of Driveline Retail can arrange merchandising services by contacting the Client Sales Support team through email or phone or by completing a contact form on Driveline Retail?s website. As of April 2015, the company has more than 14,000 associates who perform merchandising services.

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Full Answer

Driveline Retail offers a variety of merchandising services, including category resets, high return-on-investment audits and Internet relay chat program management. The merchandising services company also has a division for planning, staffing and executing new or remodeled store projects. It executes more than 800,000 category resets per year. High ROI audits, focusing on promotional execution, have become an integral component to driving incremental compensation. Additionally, Driveline Retail does on-site analysis and support in the form of optimization and analytics to maximize on-shelf availability while minimizing on-hand inventory.

As of April 2015, Driveline Retail is the largest and fastest-growing non-broker merchandising agency in North America, covering all 52 states, Guam, Puerto Rico and the Virgin Islands. Driveline Retail formed from a merger of seven merchandising firms, and its clients include consumer goods companies such as Kraft and Proctor & Gamble, retailers such as Family Dollar and Winn Dixie, and big-box stores such as Wal-Mart and Lowe?s. Driveline Retail?s client base covers more than 85,000 retail doors.

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