Proactive management refers to managing or running a business with strategies that address expected difficulties before they happen in an effort to mitigate risk. This style of managing a business focuses on anticipated markets, trends, problems and consumer demands.
Planning for long-term and short-term goals, encouraging innovation and taking calculated risks are all part of proactive management.
The goal of proactive management is proactive success, which ensures a business is running relatively smoothly at all times with little to no up and down slumps. Taking opinion polls and using pretest markets are two examples of proactive management to foresee future consumer demand.