What Does It Mean to Be a Neilson Family?


Quick Answer

To be a Nielsen family means a household is part of a panelist system that is used to determine how many people watch television and in what way. It is how the TV industry gets what is known as Nielsen ratings.

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What Does It Mean to Be a Neilson Family?
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Full Answer

These ratings are important to the television industry, as they can often make or break a show. If polled ratings are not good enough, the show could be cancelled. These ratings also effect how much advertisers are willing to pay for commercials that play during a given television show. Other details, such as show budgets and pay for the stars of the shows, depend on these ratings.

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