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What is the marketing strategy at Nestle?

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Quick Answer

Nestle's marketing strategy involves a number of things including providing unique products, having a large market presence, promoting culture, reasonable pricing and reliability. These are some of the most powerful factors that have kept this company in business.

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Full Answer

The marketing strategy of Nestle has remained formidable even in the face of great challenges and that is why it has become a model for other businesses to aspire to. Below are just some of the details involved in this company's marketing strategy.

  • Products - Nestle has consistently produced a number of products that have always conformed to the highest standard of quality. These products are highly nutritious and reliable which is part of what endears people to this company.
  • Pricing - this company has maintained relative stability when it comes to pricing its products. Despite the changing dynamics in the society, the company has proved to be reliable when it comes to provision of products at affordable rates.
  • Promotion - the company has always had vigorous promotional activities since its inception. These promotions increase awareness in the society and encourage consumers to buy products.
  • Market presence - being able to find Nestle products almost anywhere across the world is another reason why the company has performed well. People can conveniently have access to products regardless of where they go around the world.
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